24 June 2011
Cotswolds MP, Geoffrey Clifton-Brown, met up with the Kennel Club this week urging all pet owners to have their pets microchipped and update their contact details as part of National Microchipping Month 2011, which takes place throughout June.

National Microchipping Month aims to encourage and promote responsible pet ownership through microchipping as the preferred method of permanent pet identification. This year’s theme focuses on updating of database details. The scheme is run by Petlog, which is owned and managed by the Kennel Club and has over 4.6 million pets registered, with an additional 40,000 new pets added to the database each month.

To support the campaign Mr Clifton-Brown met with the Kennel Club representative to discuss the importance of microchipping. Speaking at the Parliamentary reception, Mr Clifton-Brown commented:

“Microchipping your pet and ensuring that details are kept up to date is a large part of being a responsible dog owner. It can make a difference between being reunited with your pet or never seeing them again.”

“In Europe, a majority of countries have already introduced compulsory microchipping and have since seen the number of lost, stray and abandoned dogs drop significantly, whilst witnessing tremendous savings for both their local authorities and welfare organisations.”

Caroline Kisko, the Kennel Club’s Communication Director, said:

“Throughout June we aim to show the public the importance of having their pet microchipped and why it is vital to ensure that all owner and pet details are kept up to date. Keeping database details updated is an essential ingredient in the microchip reunification process and we urge the public to check them regularly. We are grateful to Geoffrey Clifton-Brown MP for helping to highlight this important aspect of microchipping and the overall importance of microchipping your pet as part of being a responsible pet owner.”

Petlog will be running events throughout June to promote National Microchipping Month - to find out more information or to get involved visit:
www.nationalmicrochippingmonth.org.uk

Photo: Geoffrey Clifton-Brown MP shows his support for National Microchipping Month